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  Baby-Friendly Hospital Initiative Session 14: Protecting Breastfeeding


Sometimes, we think that gifts from commercial entities, advertising and marketing, donations, and ready-made, free educational materials are desirable, helpful, or—at the very least—benign. Evidence, however, shows otherwise. Formula marketing practices are related to poor health outcomes, and to reduced initiation and continuation of breastfeeding. Rules and regulations about the marketing of infant formula may seem rigid, outdated, or irrelevant in a country where clean water and supplies are plentiful. Yet again, the evidence shows otherwise. The purpose of this learning program is to help healthcare professionals recognize our role in complying with the International Code of Marketing of Breastmilk Substitutes as a major evidence-based, ethical strategy for improving breastfeeding initiation and continuation in the United States and other developed countries.

This Program is Best For:
  • Lactation consultants
  • Nurses
  • Dietitians
  • Doulas
  • Midwives
  • Anyone seeking an overview of the Baby-Friendly Hospital Initiative.
Helpful For:
Love to learn at your own pace? This learning program is for you! You can take it along with you on your MP3 player, and re-play as many times as you wish!
  • Downloadable MP3 audio file
  • Electronic multiple-choice post-test
  • Downloadable and Printable Certificate of Completion in PDF format
Time Allotment:
The number of hours needed to complete this program is approximately 2.

  • Baby-Friendly Hospital Initiative Session 14: Protecting Breastfeeding
Expiration Date:
This program expires 6 months from the date of purchase. Program expiration dates can be extended at the discretion of Breastfeeding Outlook.

Continuing Education Credits Included:
  • 2.0 L-CERPs
  • 2.0 contact hours
CERPs for topic areas of the IBCLC Detailed Content Outline:
  • 2.0 in Clinical Skills
This program will be loaded onto your My Account page within 10 minutes of purchase. Login to your account and click on the "My Account" tab at the top of the page.

Looking for training for your hospital? Need help going Baby-Friendly? As a former president of Baby-Friendly USA, Marie is uniquely equipped to see you to your goal. Call us at 703-787-9894 or email to request special pricing for your hospital and see if your are eligible for a FREE one-hour consult!

Web site registration is
required before purchasing this item.
Login/Register here: