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Baby-Friendly Hospital Initiative Session 14: Protecting Breastfeeding Overview: Sometimes, we think that gifts from commercial entities, advertising and marketing, donations, and ready-made, free educational materials are desirable, helpful, or—at the very least—benign. Evidence, however, shows otherwise. Formula marketing practices are related to poor health outcomes, and to reduced initiation and continuation of breastfeeding. Rules and regulations about the marketing of infant formula may seem rigid, outdated, or irrelevant in a country where clean water and supplies are plentiful. Yet again, the evidence shows otherwise. The purpose of this learning program is to help healthcare professionals recognize our role in complying with the International Code of Marketing of Breastmilk Substitutes as a major evidence-based, ethical strategy for improving breastfeeding initiation and continuation in the United States and other developed countries. This Program is Best For:
Love to learn at your own pace? This learning program is for you! You can take it along with you on your MP3 player, and re-play as many times as you wish!
The number of hours needed to complete this program is approximately 2. Including:
This program expires 6 months from the date of purchase. Program expiration dates can be extended at the discretion of Breastfeeding Outlook. Continuing Education Credits Included:
Looking for training for your hospital? Need help going Baby-Friendly? As a former president of Baby-Friendly USA, Marie is uniquely equipped to see you to your goal. Call us at 703-787-9894 or email info@breastfeedingoutlook.com to request special pricing for your hospital and see if your are eligible for a FREE one-hour consult! Web site registration is |